People are nosy and people LOVE seeing behind the scenes footage. This also warms up your audience and gives them an immediate view into your packages. You can create individual Highlights for those services and add your Stories to it. Sort your Highlights into each of your service offerings promoting what’s included, the benefits, pricing and transformation.įor example, if you were a brand designer, you may have packages including logo creation, branding redesign and web design. Look at previous Stories that your audience has commented or loved in the past and add them to this Highlight. Make sure these tips are your best valued-content to share in your Highlight. Sharing hot tips, mini tutorials or advice can be sorted into a tip, tricks and hacks Highlight. You can create individual Highlights on your profile and each time you create a Story around these buckets you can add to it. 3 | Your content bucketsĬontent buckets or pillars are the key foundation to building your brand authority and expertise in your industry.Ĭreate individual highlights for each of your content buckets or pillars.įor example, if you are a VA your service packages might be graphic design, content creation and blogging and these are also your content pillars. Using screenshots from DMs, e-mails or communication from your clients or audience that shows their results is another way to show social proof for your services. 2 | Before and after resultsīefore and after Highlights are similar to testimonials, but you can use real examples and images from where your clients were before and after your services. ![]() It helps to build that like, know, trust factor and showcase your best testimonials. 1 | TestimonialsĬreating a Highlight or two for testimonials is an amazing way for your prospective clients to get immediate feedback on results your clients have got from you. Haven’t established your digital brand yet? Take my FREE Strong Brand Checklist course. ![]() You can also use solid block colours or photos related to the subject as your Highlight cover photo.Īll you have to do is search for the Instagram Story Highlight Cover and you’ll see a huge variety of templates to use. Canva has a fantastic tool to create your own icons and branding colours using their Highlight templates.
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